Invest in the Process
Have you ever drained the battery on your car either from overuse, from leaving the lights on, or the battery just lost its charge from age? Your business may experience a drained battery. You may not be generating enough activity to keep the sufficient prospects and sales in the pipeline.
You need to be where your target customers are. Are they on LinkedIn or Facebook? Do they go straigth to Amazon or Google? Do they want in-person contact or a website with great information? Do referrals and reviews impact the purchasing decision?
To get your battery recharged and fill the prospect pipeline, you have to know your target customer.
Getting to Know You
Within your existing customer base are the answers, at least some of them, to what your customers want and need. The best place to invest some time and even money is talking with your existing customer base.
- Focus group
- Product/Service reviews
Write Your C.O.R.E. Message
Your C.O.R.E. Message summarizes your brand and your product/service through the eyes of the customer. Download the C.O.R.E. Message Template.