Don't Treat a Symptom, Diagnose the Problem
Your business isn't generating the Cash, Profits, and Revenues (CPR) you want and need. That's a problem? No that is a symptom of the real problem(s).
When your business isn't generating the results you want, then a lack of CPR indicates something is wrong with one or more systems in your business. What is wrong? What isn't working at optimum? To know you have to run a diagnostic.
Too many businesses waste time and money on things that won't change their results. You wouldn't expect a mechanic to paint your car to fix an engine noise. So why do you think cosmetic changes to your business systems will fix what's wrong with your business?
Time for New (Business) Model
Every business evolves. Sometimes that evolution leads to a new vital version of the firm. Other times it leads to extinction!
Growth or extinction depends upon your willingness to monitor and evaluate what your business is doing and the results it is generating. Your business, like the car you drive, requires maintenance. Over time it may need a major overhaul, a new engine (sales) or transmission (operations). In rare instances, you may need to get a new business, a new way of doing business that is. You have to trade in the old (business) model for a new, updated version with different features and systems.
Your Sales Engine
Just as the engine powers your car, your sales engine powers your business. Your sales process is the source of power for your business. Where does your sales engine get its power? The company's fuel (cash) and air (prospects)!
To understand what is and isn't working in your sales process, you have to examine and diagnose your sales engine. How is your business converting the fuel and getting air into the sales engine? Do you have enough fuel, the right fuel, and are the fuel lines clear? When the fuel flows to the engine is there sufficient air coming in that allows the spark to get the engine working efficiently?
Is your business running on all cylinders?
Producing Results
Your car's transmission converts the power generated by the engine into the ability to move. In your business, your production capacity comes from your operations and provides the momentum forward. At least it does when working properly.
Fuel (Cash) System
What's another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Operations Chassis
Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
Environmental Systems
Don't think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
Request a 12-Point Maintenance Check
If you want to improve your business performance, start with the diagnostics. You take your car in to the shop for periodic mainenance and they do a maintenance check based on your make, model, mileage, and other critiera. Schedule your 12-Point Business Maintenance Check today.